KEYNOTE
ONE:
Pluck the FUD Keynote
How to Overcome Fear, Uncertainty & Doubt -
and unlock peak performance in sales, leadership, and in life.
Teaching skills to your team? That’s the easy part.
The real challenge is helping them overcome the silent killer that crushes more sales than anything else:
FUD – Fear, Uncertainty, and Doubt.
FUD chokes momentum, drains energy, and erodes confidence — often without leaders even knowing it’s there.
In this high-impact keynote, Ben Ward delivers a simple, powerful mental model to help your team recognize and pluck the resistance that holds them back. The result? A shift from hesitation to bold, consistent action.
Book this keynote when you want more than inspiration – you want a moment that transforms how your team thinks, leads, and performs long after the event is over.
What Your Team Will Learn:
Pluck the FUD® isn’t about hype. It’s a daily mindset shift that turns internal battles into confident breakthroughs.
- Your team will walk away with tools to:
Recognize and uproot the 3 mental blocks sabotaging performance - Reframe fear-based thinking into focused action
- Lead with clarity – even in pressure
- Build unshakable belief and consistent execution
The Results You Can Expect:
- This keynote helps your team:
- Let go of hesitation
- Lead with courage and focus
- Take bold, consistent action
- Elevate confidence, retention, and results
When your team learns how to Pluck the FUD®, they stop overthinking, and start winning.
The easy part is learning the skills, the hard part is guarding your mind and taking action despite fear. - Ben
TESTIMONIALS
What people are saying about Ben's Keynotes
Chad Willardson
Founder of Pacific Capital & Elevated
Oriya Hirschhorn
Event Planner, Elevated
Tiffany Cook
Entrepreneur, Veteran Sales Leader
