#1 BEST SELLING AUTHORS BEN WARD & BRIAN TRACY
Are You Soft Like A Brick?
Real leadership requires a “heart at peace” but a hand that doesn’t shake during hard conversations.
The Soft: You must lead with Genshai, the ancient rule of never treating another person in a way that makes them feel small. Your team must know you “freaking care” about them as humans.
The Brick: You must have the “Brick” skills to land soft bricks of accountability. If you don’t make a correction when it’s necessary, you are being selfish.
TESTIMONIALS
What people are saying about Ben
Ben was the most impactful speaker at our event—he brought energy, deep insight, and helped our group eliminate fear, uncertainty, and doubt so they could level up.
My advice to Ben several years ago was to write a book that people want to read. He nailed it with Pluck the FUD!
Pluck the FUD is profound and sticky! You’ll never forget it, and you’ll never want to.
How to overcome fear, uncertainty and doubt, brilliantly taught like never before. Pluck the FUD!