Too many leaders say they want a high-performing team but aren’t willing to hold the line on the very thing that builds one: accountability.
I was recently mentoring a leader—let’s call him Chris. I asked him to come to our session with a specific action step. Not a theory. Not a bullet point. A decision followed by action.
We hop on the call. He shows up unprepared. “It’s been a crazy week,” he said. “I didn’t get around to it.”
And he wasn’t expecting this—but I told him, “No problem. Go ahead and take care of that. Let’s hop off. If you’re ready in the next 45 minutes, text me. I’ll jump back in. Otherwise, we’ll reconnect next week.”
Pattern interrupt.
He later told me he felt this small in the moment. But you know what? That moment flipped a switch. He got it done. And from that day on, he’s never shown up to a session without being locked in and prepared.
Because I refused to gloss over it.
If you’d like to see that moment and hear how it played out in real time, I break it down in this short video clip:
Watch the video here
Leaders don’t rise by avoiding discomfort. They rise by reinforcing standards.
Let me be clear: accountability is not about being harsh, controlling, or calling people out just to prove a point. It’s about honoring what matters—what you said matters, what they said matters, what the mission demands.
Most leaders avoid accountability because it makes them feel uncomfortable. But if you’re not willing to hold the standard, your team will start lowering it for you.
Accountability isn’t punishment—it’s leadership in action.
When you lovingly, respectfully hold someone accountable to what they said they’d do, you’re not just reinforcing standards—you’re building trust.
You’re saying: “I believe in you enough to call you higher.”
Avoiding the conversation? That doesn’t build loyalty. That builds resentment and confusion.
Here’s how high-performing leaders do it:
- Set crystal-clear expectations: Accountability without clarity is just confrontation.
- Check in with care, not control: “You told me this mattered. Has that changed?”
- Follow through when things slip: Not with guilt trips—but with presence and resolve.
- Don’t make excuses for them: If you rescue people from the consequences of their own inaction, you’re not being kind—you’re enabling dysfunction.
Accountability is the bridge between intention and execution.
When Chris didn’t take action, I couldn’t move forward. The session would’ve just been a conversation with no power.
But because I didn’t let it slide, he didn’t let it slide again.
If you want a culture that executes—where your team shows up prepared, engaged, and ready to move—you have to build that culture with your own leadership. It won’t happen by chance. It happens when accountability isn’t a system you use when things go wrong… it’s a standard you uphold all the time.
If this hit home, I want to invite you to go deeper.
I created a Sales Leadership Masterclass that walks you through the 7 most valuable strategies I wish someone taught me years ago. It would’ve saved me decades of figuring it out the hard way. If you lead a team and you’re serious about performance and culture, this is for you.
Click here to explore the Masterclass. — https://benward.com/services/sellership-system-digital-masterclass/
And if you’re hungry for more leadership insights like this—real, raw, and built for the kind of leaders who refuse to stay stagnant—browse more of our content here. Let’s grow together.
