Master the transition
From Selling to Leading
World’s leading expert on scaling from sales into leadership
Master the transition
From Selling to Leading
World’s leading expert on scaling from sales into leadership
AS SEEN IN

Bridging the Gap
Why Top Salespeople Struggle in Leadership
Being great at sales and being great at leadership are two completely different skill sets.
The problem? Top performers get promoted—and then struggle to lead a team. Not because they lack potential, but because leadership requires a whole new set of fundamentals.
The good news? These skills are learnable—with the right focus, tools, and strategy.
That’s why leadership expert Ben Ward created The Sellership System™️—a proven 7-step blueprint to help high-performing sales pros become leadership masters.
Bridging the Gap
Why Top Salespeople Struggle in Leadership
Being great at sales and being great at leadership are two completely different skill sets.
The problem? Top performers get promoted—and then struggle to lead a team. Not because they lack potential, but because leadership requires a whole new set of fundamentals.
The good news? These skills are learnable—with the right focus, tools, and strategy.
That’s why leadership expert Ben Ward created The Sellership System™️—a proven 7-step blueprint to help high-performing sales pros become leadership masters.
The Sellership System™
Transform your Sales Pros into Leadership Masters

Sellership: From Selling to Leading is a proven, 7-step leadership system designed by leadership expert Ben Ward. This step-by-step framework empowers high-achieving sales professionals to master the transition from selling to leading.
More than a system—it’s a transformation across five leadership pillars:
Sales Leadership – Shift from managing to leading with practical tools for influence, duplication, and direction.
Personal Development & Mindset – Elevate from hustle to intentional leadership through identity-driven growth and mental mastery.
Recruit, Retain & Scale – Attract, enroll, and keep the right people with tools that build team loyalty and legacy.
Strategies & Techniques – Deploy real-world frameworks that simplify leadership, accelerate team productivity, and multiply your results.
Team Culture – Create a mission-driven culture where people want to stay, serve, and bring others along for the ride.
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More than a system—it’s a transformation across five leadership pillars:
Sales Leadership – Shift from managing to leading with practical tools for influence, duplication, and direction.
Personal Development & Mindset – Elevate from hustle to intentional leadership through identity-driven growth and mental mastery.
Recruit, Retain & Scale – Attract, enroll, and keep the right people with tools that build team loyalty and legacy.
Strategies & Techniques – Deploy real-world frameworks that simplify leadership, accelerate team productivity, and multiply your results.
Team Culture – Create a mission-driven culture where people want to stay, serve, and bring others along for the ride.
#1 BEST SELLING AUTHOR
Collection of Books
Sellership
Pluck The FUD
Soft Like a Brick
Book Reviews
Ben Ward 57 Amazon reviews Team Davis2023-03-25Verified Pluck The Fud | A must read for any Leader As a team leader for a large group of sales consultants, I found it troubling to deal with the induvial nuances that arise from intrapersonal interactions. This book provided an excellent example for a leader to follow and provided a framework that produces success. I am a better person and leader for reading this book and I cannot recommend it enough. Drew Kimball2023-03-14Verified Pluck The Fud | Powerful & Practical this book has been an incredible way to maximize performance and eliminates fear. The framework he gives in this book will help anyone have breakthroughs with practical application. Coral Barajas2022-12-04Verified Pluck The Fud | This book is GOLD! I read this book with my 11 and 12 year old. We all loved it! The principles in this book are applicable to ALL areas of life. It was such a conversation piece to help me talk with my kids about how in life we are always going to have ‘weeds’ that try to tie us down but we can pluck them out and be true to who we are! I would recommend this book to anyone and everyone! You will be a better person for reading it- and applying what you learn! Patrick Echolds2022-09-13Verified Pluck The Fud | Here is wisdom! Ben Ward pulls it off again as he imparts more of his wisdom in his new book Pluck The FUD. The imagery in this book helps me to remember these principles that change my perspective on life. Read the book, find out what the ANTs, frog, buffalo and weeds in the imagery really represent for our minds. Kick your RAS into focus and restructure your thinking with this book. You will see results. Casey K2022-09-05Verified Pluck The Fud | Easy Read Life Changing I read this book on vacation. Little did I know how much it would change my outlook on life. There are so many simple concepts I never thought about. If you are in to self improvement and happiness I’d highly recommend it. kdub2021-04-05Verified Sellership: How Top Salespeople Become Remarkable Sales Leaders | A Great Story with Extreme Value for Sales Leaders and Sales People I enjoyed the story format as a very natural way to learn sales principles that every Sales Leader or Sales Professional should know. This book is a great bridge for the gap between what sales people must know if they desire to become effective Sales Leaders. This book will help not only those with Sales Leadership roles, but anyone in a position to help effect positive change or encouragement in the life of another. Good for parents, coaches, counselors, managers, etc. If you want to become a more effective communicator and motivator in the lives of those around you, this book offers valuable pearls of knowledge. Patrick Echolds2021-03-22Verified Sellership: How Top Salespeople Become Remarkable Sales Leaders | Read it! Read it! The principles in this book have helped me tremendously. As a small business owner I have applied these principles in how I lead my staff and how I communicate with my clients. This book has hidden truths that once learned, will change the way you think, feel and Act. I am becoming a better leader as I now look into the mind, heart and feet of those who I lead. Get rid of any fear, uncertainty and doubt (“Pluck the FUD”) and buy it. It will make you a better leader in any type of leadership role you are in. Tster2021-02-22Verified Sellership: How Top Salespeople Become Remarkable Sales Leaders | Excited to Implement! I've recently started my 4th business. While I've had a decent amount of success cracking the code to having a solid sales team has always been a struggle. Sellership is an easy but clear and to the point read that I believe will help us get where we need to go to take our sales team to the next level! Kindle Customer2021-02-12Verified Sellership: How Top Salespeople Become Remarkable Sales Leaders | Outstanding! I have beat my own head against the wall for over a decade in trying to get great salespeople to become great sales leaders. This book gave me new insights that I am excited to try on in my organization! Ben and Greg do a phenomenal job in telling a story that keeps the reader interested while gleaning incredible insights. I can't put a price tag on the value that I have gained from this book. I feel more empowered than ever to grow our salespeople into significant leadership roles throughout the company! Amberly2021-02-08Verified Sellership: How Top Salespeople Become Remarkable Sales Leaders | Easy to read a packed full of wisdom! Finally a book that is entertaining and informative about leadership! If you want to be a great leader this is most definitely the book for you! If you want to be a great sales leader...even better!
“Ben Ward is a world authority on sales leadership” -Brian Tracy
Ways to work with Ben
The Top Services Ben Offers
Learn from Ben Ward in private coaching, team sessions, and exclusive masterminds—designed to help you build leaders, scale culture, and grow a high-performing sales force.
Develop your sales leaders through Ben’s top keynotes—Pluck the FUD, Soft Like a BRICK, and Sellership—designed to strengthen leadership, increase retention, and drive results.
Work directly with Ben to master leadership, grow your team, and create personal and professional transformation.
Get in the room with other high-performing sales leaders committed to leveling up personally, scaling rock-solid teams, and building legacies.
Bridge the gap from selling to leading with Ben Ward’s proven 7-step leadership system for building and scaling teams that last.
TESTIMONIALS
What People Are Saying

Mike C-Rock
Founder, That1 Agency

Kirk Schilling
Owner of Schilling Real Estate Group

Josh & Paul Giddgings
Serial Entrepreneurs

Jeff Stutz
Founder of HiFormantz

Mark Moss
Founder, Market Disruptors

Greg Reid
Author, Speaker, Founder of Secret Knock

Amberly Lago
Host of the Amberly Lago Show
