KEYNOTE
How to Overcome Fear, Uncertainty & Doubt
To unlock peak performance in sales, leadership and in life.
Pluck the FUD
How to Overcome Fear, Uncertainty & Doubt
Teaching skills to your team—that’s the easy part.
The real challenge is helping them overcome the silent killer that crushes more sales than anything else:
FUD—Fear, Uncertainty, and Doubt.
FUD chokes momentum, drains energy, and erodes confidence—often without leaders even knowing it’s there. In this high-impact keynote, bestselling author and leadership mentor Ben Ward delivers a simple, powerful mental model to help your team recognize and pluck the internal resistance that holds them back.
When your team learns to Pluck the FUD, hesitation fades. Bold leadership rises. And consistent, courageous action becomes the new norm.
Pluck the FUD
How to Overcome Fear, Uncertainty & Doubt
Teaching skills to your team—that’s the easy part.
The real challenge is helping them overcome the silent killer that crushes more sales than anything else:
FUD—Fear, Uncertainty, and Doubt.
FUD chokes momentum, drains energy, and erodes confidence—often without leaders even knowing it’s there. In this high-impact keynote, bestselling author and leadership mentor Ben Ward delivers a simple, powerful mental model to help your team recognize and pluck the internal resistance that holds them back.
When your team learns to Pluck the FUD, hesitation fades. Bold leadership rises. And consistent, courageous action becomes the new norm.
What Your Team Will Learn
Pluck the FUD™ isn’t about hype. It’s a daily mindset shift that turns internal battles into confident breakthroughs.
Your team will walk away with tools to:
- Recognize and uproot the 3 mental blocks sabotaging performance
- Reframe fear-based thinking into focused action
- Lead with clarity—even in pressure
- Build unshakable belief and consistent execution
The easy part is learning the skills, the hard part is guarding your mind and taking action despite fear. - Ben
The Results You Can Expect
- This keynote helps your team:
- Let go of hesitation
- Lead with courage and focus
- Take bold, consistent action
- Elevate confidence, retention, and results
When your team Plucks the FUD, they stop overthinking—and start winning.
Why Book Ben Ward?
With 20+ years leading high-performing sales teams, Ben Ward has helped thousands of leaders grow their teams, increase sales, and lead with lasting impact. He’s the bestselling author of Sellership and Pluck the FUD, and creator of the Sellership System™.
Ben brings battle-tested experience, powerful tools, and contagious energy your audience won’t forget.
This isn’t just a keynote—it’s a mindset reset.
Ready to Pluck the FUD?
Book Ben to Speak 👇👇
Why Book Ben Ward?
With 20+ years leading high-performing sales teams, Ben Ward has helped thousands of leaders grow their teams, increase sales, and lead with lasting impact. He’s the bestselling author of Sellership and Pluck the FUD, and creator of the Sellership System™.
Ben brings battle-tested experience, powerful tools, and contagious energy your audience won’t forget.
This isn’t just a keynote—it’s a mindset reset.
Ready to Pluck the FUD?
The easy part is learning the skills, the hard part is guarding your mind and taking action despite fear. - Ben
TESTIMONIALS
What people are saying about Ben's Keynotes
Chad Willardson
Founder of Pacific Capital & Elevated
Oriya Hirschhorn
Event Planner, Elevated
Tiffany Cook
Entrepreneur, Veteran Sales Leader
