Where Sales Success Meets Legendary Leadership

Helping Sales Pros Transition From Selling To Leading With The Sellership System™

From Selling to Leading

One of the biggest problems in the sales industry is that being good at sales, and being good at leadership are two totally different skillsets. And it’s a problem because it’s the top salespeople who are the ones who get promoted into leadership roles—and then they struggle trying to lead a team.

That’s why I created Forward Leadership—to bridge the gap between selling and leading.

From Selling to Leading

That’s why I created Forward Leadership—to bridge the gap between selling and leading.

I’m Ben Ward, Founder of Forward Leadership, bestselling author of Sellership and Pluck the FUD, keynote speaker, and strategic leadership advisor. For over 20 years, I’ve built and led sales teams of 20 to 2,000 reps—from door-to-door startups to $100M+ organizations.

At Forward Leadership, we help regional sales managers, entrepreneurs, and business leaders scale their teams by building high-performing cultures, systems, and leadership structures that drive industry leading results—without having to rebuild sales teams every year.Through the Sellership System™, we help sales leaders:

Recruit and retain top talent
Develop a winning team culture
Build high-performing, loyal teams
Master the skills to lead at the highest level

We deliver transformational tools and training through:

The Sellership System™ — Our flagship 7-step leadership blueprint
The Sales Leadership Masterclass — A game-changing 8-week digital course
Live Workshops & Retreats — High-intensity experiences that
shift everything
Keynotes & Team Trainings — Energizing, action-focused, customized events
1:1 Strategic Coaching — Exclusive support for execs ready to scale big

Stop reinventing the wheel. You just need the right roadmap, tools, and mentorship to lead with influence, alignment, and fire. Click below to access the framework or visit benward.com to dive deeper.