Why Most New Sales Leaders Fail (And 3 Free Tools To Fix It)

Let’s be real.

Being great at sales and being great at leading a sales team are two totally different skill sets.

The problem? Most people get promoted because they can sell, not because they know how to lead.

Suddenly, you’re not just responsible for your own numbers, you’re playing therapist, babysitter, and firefighter for 20 other people.

You find yourself in the manager hamster wheel… constantly losing people, getting sucked into managing drama, and dreading every uncomfortable conversation that you know you need to have.

I call this the “Leadership Jungle.” And without a map, you’re going to get eaten alive.

I’ve navigated this jungle for over 20 years. I’ve built teams that generated hundreds of millions in sales, and I’ve learned (the hard way) that leading effectively is more challenging than it looks. But I’ve also learned that with the right tools, it is completely possible.

The “Problem/Solution” Approach (Direct & Clear)

If you’re feeling stuck, it’s likely due to one of three “Leadership Leaks”:

1. The Retention Leak You recruit hard, but they quit on you. You spend all your energy replacing people instead of developing them.

The Fix: 4 Secrets of High Retention. Learn the Oceanside Principle, the principles of the 10% bonus, how to have an effective final commitment interview, and how to “Sun Block” your recruits so they don’t get burned when the heat turns up.

2. The Coaching Leak You try to help develop them, but they don’t listen to you. Or worse, they resist and resent you.

The Fix: 4 Secrets to Grow and Develop Your People. These tools will help you Align, Lift, Challenge, and Get Out of Their Way — to help them achieve their highest results in a way that inspires them into action.

3. The Culture Leak You’re tolerating mediocrity because you don’t want to be the bad guy. There’s “cancer” growing within the team, but you’re not sure how to cut it out without killing the patient.

The Fix: The 3-9-17 Formula. This framework will help you know when and how to fire the wrong people, in the right way.

You’ll learn:

  • 3 valuable questions to ask yourself transparently about how you are doing as their leader.
  • 9 questions to ask yourself about them to clarify if you want them to remain on your team.
  • 17 words to let them go simply, directly, and respectfully when it’s clear there needs to be a change.

The 3 “Leadership Leaks” Draining Your Results

The Good News? I’ve bundled the solutions to these three leaks into a brand new resource: Ben Ward University.

And for a limited time, I’m giving away access to these three specific courses for FREE.

No catch. No fluff. Just the systems you need to plug these leaks today.

Click here to unlock your free account at Ben Ward University

Make it a great day!

Picture of Ben Ward

Ben Ward

The #1 best selling author of “Sellership:” and founder of “Forward Leadership”