Have you ever caught yourself stuck in a mental loop of negative thoughts? Maybe it sounds like: “I’m not good enough,” or “I always mess things up.” If you’ve been there — and let’s be honest, we all have — I want to share a simple yet powerful tool that can reprogram your mind in just 3 minutes.
It’s called the “I Reject That Thought” mantra.
Where This Tool Began
Years ago, while knocking doors as a young sales rep, I noticed how limiting beliefs seemed to pop up at the worst times. I’d be right about to knock on a door when suddenly my brain would whisper: “You’re going to blow this.” But here’s the truth: You are not your thoughts. Just because a negative thought crosses your mind doesn’t mean you have to accept it.
That’s when I discovered this powerful four-word mantra:
“I Reject That Thought.”
Curious how this simple four-word mantra can silence self-doubt and reprogram your mindset? Watch the video below to see exactly how it works — and how you can eliminate limiting beliefs in just minutes.
How It Works
Whenever a limiting belief sneaks in — whether it’s self-doubt, fear, or negativity — say those four words with emotion:
- Pause — Notice the thought.
- Reject It — Say: “I reject that thought!” with conviction.
- Replace It — Immediately focus on what you do want to believe.
For example:
❌ “I’m terrible at recruiting.” → “I reject that thought!” → ✅ “I’m constantly improving my ability to attract top talent.”
This simple yet powerful method has transformed my mindset — and it’s been a game changer for my family too. I’ve even taught it to my kids to help them build mental resilience.
Why This Matters for Leaders
As sales leaders, our beliefs shape our behaviors — and our behaviors shape our results. If you’re battling doubt, frustration, or burnout, remember this: Your mind is a garden. You can either let weeds take over, or you can intentionally plant seeds of belief, positivity, and focus.
Take control of your mental narrative. Start rejecting the thoughts that hold you back and embracing the ones that propel you forward.
Your Challenge
Today, whenever a limiting belief pops into your head, say those four powerful words: “I reject that thought!” Do this consistently, and you’ll see a shift — not just in your mind, but in your results.
If you found this helpful, I encourage you to check out my Pluck the FUD framework, where I go even deeper into overcoming Fear, Uncertainty, and Doubt.
Make it a great day!
— Ben Ward
